If you are interested in meeting your online business, functional, and target market requirements, you will need to understand mobile device user behavior.
Google and Bing chose speed as a ranking requirement. Humans have the attention span of a bee. There’s nectar inside the flower or not. We don’t wait long to find out.
Fast and Frustrating
Every company that invested yesterday in a separate design for mobile and desktop or put their mobile version on a separate domain or sub-domain now faces new requirements for tap points, server requests, smaller viewports, hamburger menu icons, and the demise of favorite design fads such as parallax and carousels. Decisions are made on whether to keep sidebars, sticky menus, long forms with fields that only marketers care about, mega menus with product images inside them, and forms that demand a user response to make it go away. For ad driven web based properties, ads that cover up content on already compromised mobile device real estate present more opportunities for user abandonment.
I haven’t even gotten to accessibility requirements, text to speech technology, touch screens, rank implications, and mobile user behavior as they pertain to your specific company.
In other words, the four-test criteria Google and Bing run web pages through barely touch the full gambit of requirements necessary for mobile design. The only way to know for sure if your website or application is built for mobile devices is by manual testing, emulation testing with older models, cross browser testing, user testing and testing with users “in the wild”. How do you know what to test for mobile? This is when you hire a qualified person or company that performs mobile usability and mobile testing audits.
I happen to know someone available to help you. (She’s quite good!)