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For people who work with websites and the rest of us who want to use them.

Monitor that says by Kim Krause Berg on the screen.

The User Is Out There is a repository project of knowledge on the topics of website usability and accessibility for web design.

It will expand to include mobile design, information architecture, search engines and human behavior research. 

Kim’s Notes June 10

“Courts across the nation are split on what it means for a website to be considered a place of public accommodation under the ADA. The Ninth Circuit, discussed above, finds that the ADA applies to websites if there is a “nexus” between the website and the company’s “physical space” open to the public. For example, in Earll...

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Dark Patterns

Paul Boag has a nice series of articles and video on website conversions manipulative practices known as Dark Patterns. Dark Patterns and Aggressive Persuasion – 3 Reasons to Avoid!

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Website Accessibility Services

I included basic accessibility as part of my website usability reviews starting in 2001. That was when I was still moonlighting as an SEO, who branched off into usability and blended the two standards and methods into what I called “Holistic SEO and UX”. Today, I am certified in several areas of web site accessibility,...

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Choice Architecture and Nudges

Interesting articles. Should Governments Nudge Us to Make Good Choices? ” In the past five years several governments have begun to guide people toward making better choices—for themselves and for society—by using behavioral science research. Scientists refer to choice architecture interventions that push people toward a certain outcome as “nudges.” “ Why Are People Ignoring...

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Assistance Doesn’t Need to be Technical

Blind and low vision people who want help from people can reach out to Be My Eyes. “Be My Eyes is a free mobile app with one main goal: to make the world more accessible for blind and low-vision people. The app connects blind and low-vision individuals with sighted volunteers and companies from all over...

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My name is Kim. I built my first website in 1995. My kids were little then, and while they slept at night, I watched the X-Files and taught myself a career that went like this:

Webmaster, Website Promotion, User Interface Engineer, SEO, Community Founder, Software QA Usability Engineer, Human Factors, Accessibility, Usability Testing, Blogger, Business Owner, Consultant, Industry Writer, Conference Speaker, Sr. Consultant, Accessibility Advocate


New! Wanna talk about this stuff? See the User Is Out There Facebook Group

Head shot of Kim.
Kim Krause Berg

The User is Out There Project

This website is a work in progress. I use it as a test site and knowledge base. That means, it is not done. I have over 20 years of web stuff stockpiled in various online databases and home computers. This website will grow as I cull and move the good stuff over here. If you need me, please email